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THE SLUDGE HITS THE FAN


(Chapter 8 of the book Toxic Sludge is Good for You! — Lies Damn Lies and the Public Relations Industry by John Stauber and Sheldon Rampton of the Center for Media and Democracy, 520 University Avenue, Suite 310, Madison, WI 53703, 608-260-9713, editor@prwatch.org. The book was published by Common Courage Press, Box 702, Monroe, Maine 04951; 207-525-0900)

Center for Media and Democracy


The major public acceptance barrier which surfaced in all the case
studies is the widely held perception of sewage sludge as malodorous, disease causing or otherwise repulsive. . . . There is an irrational component to public attitudes about sludge which means that public education will not be entirely successful.

US ENVIRONMENTAL PROTECTION AGENCY
1981 public relations document

The German politician Otto von Bismarck once said that “those
who love sausage and the law should never watch either being
made.” Something similar might be said about the process we’ve
gone through in writing this book. Take, for example, our title. We
knew we wanted to write an expose of the PR industry, but our publisher
felt that using “public relations” in the title would “put people
right to sleep.” His advertising timeline required that we furnish a
title before the manuscript was actually finished. We went through
weeks of constant brainstorming in search of a title that would say,
public relations without actually using those words. We searched dictionaries
for interesting phrases, and badgered friends to ask how
they felt about titles such as The Hidden Manipulators, Flack Attack,
Sound Bites Back,
or The Selling of the Public Mind. We seriously
considered lifting the title from Arnold Schwarzenegger’s 1994 film,
True Lies, or from J. Edgar Hoover’s classic 1950s anticommunist diatribe,
Masters of Deceit.

Our final title was borrowed from the “Tom Tomorrow” cartoon
reprinted in chapter one. We tried it on a friend who thought Toxic
Sludge Is Good For You
sounded “too weird” to be taken seriously,
but our publisher felt it would stick in people’s heads and make the
book easier to market. In the end, therefore, our decision boiled
down to commercial calculations. We weren’t planning to write about
“toxic sludge” per se. We were trying to reach so-called “Generation X”
readers with a “Generation X” title — a cynical, exaggerate
parody of deceptive public relations.

Then Nancy Blatt called, and we discovered that our “parody”
no exaggeration.

Nancy Blatt is an aggressively perky woman who serves as Director
of Public Information for the “Water Environment Federation
(WEF).” She phoned to say that she had seen an advance notice mentioning
our book, and she was concerned that the title might interfere with the
Federation’s plans to transform the image of sewage sludge. “It’s not
toxic,” she said, “and we’re launching a campaign to get people
to stop calling it sludge. We call it ‘biosolids.’ It can
be used beneficially to fertilize farm fields, and we see nothing wrong
with that. We’ve got a lot of work ahead to educate the public on
the value of biosolids.” Blatt didn’t think the title of our book would
be helpful to her cause. “Why don’t you change it to Smoking Is Good
For You?
.” she suggested. “That’s a great title. People will pick it up.
I think it has more impact. You can focus in on all the Philip Morris
money. I think it’s a grabber.”

We thanked her for the suggestion, but explained that we don’
want our book to be confused with Christopher Buckley’s hilarious
satire of the PR industry, titled Thank You For Smoking.

Blatt took pains to insist that “I am not a flack for an interest that
I don’t believe in personally.” She said she shared our dim view of
PR representatives working to promote tobacco and other harmful
products. She said the Water Environment Federation works to promote
recycling by applying the nutrients in sewage waste as fertilizer to
farm fields, a “natural process” that returns organic matter to
the soil and keeps it from polluting water supplies.

“We were concerned that you might have heard some negative
things about the campaign planned by our PR firm, Powell Tate,”
Blatt said.

That caught our attention. Powell Tate is a blue-chip
Washington-based PR/lobby firm that specializes in public relations around
controversial high-tech, safety and health issues, with clients from
the tobacco, pharmaceutical, electronics and airlines industries. Jody
Powell was President Jimmy Carter’s press secretary and confidant.
Sheila Tate similarly served Vice-President George Bush and First
Lady Nancy Reagan. Tate is also the chairperson of the Corporation
for Public Broadcasting.

Realizing we might be on to something, we asked Nancy Blatt to
send more information about the Water Environment Federation. She
dutifully mailed a glossy brochure and some other promotional materials,
along with a letter reiterating her concern that our book might
“do a disservice to the public and the environment.” [1] Her cooperation
quickly turned to stonewalling, however, when we requested
strategy documents, memos, opinion surveys and other materials
from Powell Tate. Legally we are entitled to these documents, since
the Water Environment Federation is partially funded at taxpayer
expense. WEF’s refusal to voluntarily produce them forced us to file
a Freedom of Information Act request with the federal government.
As this book goes to press, the EPA is still stalling on our information request.

Our investigation into the PR campaign for “beneficial use” of
sewage sludge revealed a murky tangle of corporate and government
bureaucracies, conflicts of interest, and a coverup of massive
hazards to the environment and human health. The trail began with
the Water Environment Federation — formerly known as the “Federation
of Sewage Works Associations” — and led finally to Hugh Kaufman,
the legendary whistleblower at the hazardous site control
division of the Environmental Protection Agency.

In the 1980s, Kaufman refused to remain silent about the collaboration
between EPA officials and leaders of the industries they were
supposed to regulate. His courageous testimony exposed the
agency’s failure to deal with mounting chemical wastes and brought
down Anne Burford, President Reagan’s EPA administrator. “His
active protest resulted in a secret campaign to track his whereabouts
and find evidence to fire him,” report Myron Peretz Glazer and
Penina Migdal Glazer in their 1989 book, The Whistle Blowers. “The
EPA’s inspector general became implicated in this scheme. Silencing
Kaufman became official policy even if it meant invading his privacy
in the futile hope of uncovering some personal indiscretion. . . .
Kaufman gained national prominence and became a symbol of an
employee who refused to be cowed by an oppressive bureaucracy.” [2]

Today, Kaufman is attempting to raise a similar alarm about the
so-called “beneficial use” of sewage sludge, a boondoggle he refers
to as “sludge-gate . . . the mother lode of toxic waste.” [3]

A Brief History of Slime

Prior to the twentieth century, indoor plumbing was an almost
unheard-of luxury. Common people used outhouses, while the
wealthy used a primitive indoor system — bedpans, which were carried
away by servants. In either case, the waste ultimately returned
to the soil near its point of origin. In traditional, agricultural societies,
human waste was prized as a prime ingredient in what the
Chinese called “night soil” — artfully composted, high-grade fertilizer.

Things changed with the industrial revolution, which brought
people together in congested cities, far away from farmlands, where
composting and recycling were no longer practical. Open gutters
were dug to carry sewage from city streets into nearby bodies of
water. When populations were small and water supplies seemed
unlimited, the wisdom of using fresh water as a vehicle and receptacle
for human waste was not questioned. By the 1920s and 1930s,
large cities were piping large quantities of untreated sewage into
rivers and oceans, creating serious pollution problems. Septic systems
in thousands of small and medium-sized communities were failing
due to overloading. Thousands of industries were also producing
chemical wastes and needed to dispose of them.

The environmentally sound approach would have been to
develop separate treatment systems for human and industrial waste.
Biological wastes should have been recycled through a system that
returned their nutrients to the soil, and businesses should have been
required to separately treat their chemical wastes on-site so that they
could be contained and re-used within the industries from which
they came. At the time, however, it seemed easier and cheaper to
simply dump everything into a single common sewer system. For
businesses, the system provided tax-based aid to help them dispose
of their toxic byproducts. For people, indoor plumbing that magically
“carried everything away” was a luxury that marked their escape
from frontier hardship and their entrance into modernity. The system
helped limit the spread of communicable diseases, and for many it
symbolized the difference between primitive crudity and the civilized
benefits of technological society.

The problem with this system, however, is that it collects, mixes,
and concentrates a wide range of noxious and toxic materials which
are then very difficult, if not impossible, to separate and detoxify.
According to Abby Rockefeller, a philanthropist and advocate of
waste treatment reform, “conventional wastewater treatment systems. . .
are not designed to produce usable end-products. Because this
is so, it must be said that failure to solve the overall problem of
pollution caused by the waste materials received by these systems
is a function of their design.” [4]

“Today,” observe environmental writers Pat Costner and Joe
Thornton, “waterless treatment systems — on-site composting and
drying toilets that process human wastes directly into a safe, useful
soil additive — are available. These dry systems are more economical
than water-flushed toilets and their attendant collection and treatment
systems. However, water-flushed toilets are so entrenched in
the cultural infrastructure that the transition to alternative waste systems
has been blocked. Instead, billions of dollars are spent on perfecting
the mistake of waterborne waste systems: wastes are first
diluted in water and then, at great expense, partially removed. The
products of this treatment are sludge — which requires even further
treatment before disposal — and treated effluent, which carries the
remaining pollutants into receiving waters.” [5]

To cope with the mounting problem of water pollution, the United
States launched what has become the largest construction grants program
in US history, linking millions of homes and tens of thousands
of businesses into central treatment facilities. As the 1970s dawned,
front-page headlines across America told stories of polluted drinking
water and quarantined beachfronts. Pressure from environmentalists
spurred Congress to pass the Clean Water Act of 1972, which
according to US Senator Max Baucus, “put us on the course to fishable
and swimmable rivers at a time when one river was known as
a fire hazard and others hadn’t seen fish in a generation.” [6] The Clean
Water Act required communities to make sure that by 1977 their
sewage plants could remove at least 85 percent of the pollutants passing
through them, and allocated funding to pay for the additional
treatment and filtering technologies needed to achieve this goal. By
1976, the federal government was spending $50 billion per year to
help cities achieve water purity goals. [7]

In the 1980s, however, politicians responded to pressure for
reduced federal spending by cutting funds for water treatment,
and by the 1990s the money had been virtually eliminated. [8] In the
meantime, the push for clean water had created another problem — tons
of pollution-laden sewage sludge generated as a byproduct of
the treatment process.

According to Abby Rockefeller, the hundreds of billions of dollars
spent purifying water through central sewage processing plants has
largely been wasted. “Leaving aside the immense costs of this option,
both in energy and in money, there is the critical though inadequately
recognized problem of the sludge,” Rockefeller states. “The more
advanced the treatment of the sewage (the more successful the
separation), the more sludge will be produced, and the worse — the
more unusable and dangerous — it will be. That is, the `better’ the
treatment, the greater the range of incompatible materials that will
have been concentrated in this highly entropic gray jelly.” [9]

Secret Ingredients

The HarperCollins Dictionary of Environmental Science defines
sludge as a “viscous, semisolid mixture of bacteria- and virus-laden
organic matter, toxic metals, synthetic organic chemicals, and settled
solids removed from domestic and industrial waste water at a sewage
treatment plant.” [10] Over 60,000 toxic substances and chemical compounds
can be found in sewage sludge, and scientists are developing
700 to 1,000 new chemicals per year. Stephen Lester of the Citizens
Clearinghouse for Hazardous Wastes has compiled information from
researchers at Cornell University and the American Society of Civil
Engineers showing that sludge typically contains the following toxins:

  • Polychlorinated Biphenyls (PCBs);
  • Chlorinated pesticides — DDT, dieldrin, aldrin, endrin, chlordane,
    heptachlor, lindane, mirex, kepone, 2,4,5-T, 2,4-D;

  • Chlorinated compounds such as dioxins;

  • Polynuclear aromatic hydrocarbons;

  • Heavy metals — arsenic, cadmium, chromium, lead, mercury;

  • Bacteria, viruses, protozoa, parasitic worms, fungi; and

  • Miscellaneous — asbestos, petroleum products, industrial solvents. [11]

    In addition, a 1994 investigation by the US General Accounting
    Office found that “the full extent of the radioactive contamination of
    sewage sludge, ash and related by-products nationwide is unknown.”
    Most of the radioactive material is flushed down the drain by hospitals,
    businesses and decontamination laundries, a practice which
    has contaminated at least nine sewage plants in the past decade. [12]

    In 1977, EPA Administrator Douglas Costle estimated that by 1990
    treatment plants would be generating 10 million tons of sludge per
    year, a thought that “gives us all a massive environmental headache.” [13]
    Today there are about 15,000 publicly-owned wastewater
    treatment works in the United States, discharging approximately 26
    billion gallons per day of treated wastewater into lakes, streams and
    waterways. Before treatment, this wastewater contains over a million
    pounds of hazardous components. Sewage plants use heat, chemicals
    and bacterial treatments to detoxify 42 percent of these components
    through biodegradation. Another 25 percent escapes into the atmosphere,
    and 19 percent is discharged into lakes and streams. The remaining 14
    percent — approximately 28 million pounds per year —
    winds up in sewage sludge. [14]

    Once created, this sludge must be disposed of in some fashion.
    The available methods include: incineration (which releases pollution
    into the air), dumping into landfills (which is expensive, and
    often lets contaminants leach into groundwater), and ocean dumping
    (where it has created vast underwater dead seas). A fourth
    approach — gasification, using sludge to generate methanol or energy
    — is favored by EPA’s Hugh Kaufman as the “most environmentally
    sound approach, but also the most expensive.” [15] A fifth approach —
    using sludge as plant fertilizer — was considered hazardous to health
    and the environment until the 1970s, but it has the advantage of being
    inexpensive. As budget concerns mounted in the late 1970s, the EPA
    began to pressure sewage plants to adopt the cheapest method available
    — spreading sludge on farm fields. [16]

    A Rose By Any Other Name

    To educate the public at large about the benefits of sludge, the EPA
    turned to Nancy Blatt’s employer, known today as the “Water Environment
    Federation.” Although its name evokes images of cascading mountain
    streams, the WEF is actually the sewage industry’s main
    trade, lobby and public relations organization, with over 41,000
    members and a multi-million-dollar budget that supports a 100-
    member staff. Founded in 1928 as the “Federation of Sewage Works
    Associations,” the organization in 1950 recognized the growing significance
    of industrial waste in sludge by changing its name to the
    “Federation of Sewage and Industrial Wastes Associations.” In 1960,
    it changed its name again to the cleaner-sounding “Water Pollution
    Control Federation.” [17]

    In 1977, Federation director Robert Canham criticized the EPA’s
    enthusiasm for land application of sludge, which he feared could
    introduce viruses into the food chain. “The results can be disastrous,”
    he warned. [18] By the 1990s, however, Federation members were running
    out of other places to put the stuff. The Federation became an
    eager supporter of land farming, and even organized a contest among
    its members to coin a nicer-sounding name for sludge.

    The proposal to create a “Name Change Task Force” originated
    with Peter Machno, manager of Seattle’s sludge program, after protesters
    mobilized against his plan to spread sludge on local tree farms.
    “If I knocked on your door and said I’ve got this beneficial product
    called sludge, what are you going to say?” he asked. At Machno’s
    suggestion, the Federation newsletter published a request for alternative
    names. Members sent in over 250 suggestions, including “all
    growth,” “purenutri,” “biolife,” “bioslurp,” “black gold,” “geoslime,”
    “sca-doo,” “the end product,” “humanure,” “hu-doo,” “organic residuals,”
    “bioresidue,” “urban biomass,” “powergro,” “organite,” “recyclite,”
    “nutri-cake” and “ROSE,” short for “recycling of solids
    environmentally.” [19] In June of 1991, the Name Change Task Force
    finally settled on “biosolids,” which it defined as the “nutrient-rich,
    organic byproduct of the nation’s wastewater treatment process.” [20]

    The new name attracted sarcastic comment from the Doublespeak
    Quarterly Review
    , edited by Rutgers University professor William
    Lutz. “Does it still stink?” Lutz asked. He predicted that the new name
    “probably won’t move into general usage. It’s obviously coming from
    an engineering mentality. It does have one great virtue, though. You
    think of `biosolids’ and your mind goes blank.” [21]

    According to Machno, the name change was not intended to
    “cover something up or hide something from the public. . . . We’re
    trying to come up with a term . . . that can communicate to the public
    the value of this product that we spend an awful lot of money on
    turning into a product that we use in a beneficial way.” [22]

    James Bynum, director of an organization called “Help for Sewage
    Victims,” saw a more sinister motive behind the name change. In
    1992 the EPA modified its “Part 503” technical standards which regulate
    sludge application on farmlands. The new regulations used the
    term “biosolids” for the first time, and sludge which was previously
    designated as hazardous waste was reclassified as “Class A” fertilizer.
    “The beneficial sludge use policy simply changed the name from
    sludge to fertilizer, and the regulation changed the character of sludge
    from polluted to clean so it could be recycled with a minimum of
    public resistance,” Bynum wrote. “Sludge that was too contaminated
    to be placed in a strictly controlled sanitary landfill was promoted
    as a safe fertilizer and dumped on farmland without anyone having
    any responsibility. . . . There is a real concern for everyone, when
    a bureaucrat can write a regulation which circumvents the liability
    provisions of the major Congressional mandated environmental laws,
    by simply changing the name of a regulated material.” [23]

    A few months after the debut of “biosolids,” the Water Pollution
    Control Federation dropped the words “pollution control” from its
    own name and replaced them with “environment.” At the group’s
    64th annual conference, WEF President Roger Dolan explained the
    reasoning behind the latest name change: “We don’t control pollution
    anymore; we eliminate it. To the outside world, our people came
    to be seen as pollution people. In today’s world, the word `control’
    just isn’t good enough.” In fact, this claim was largely rhetorical. “Virtual
    elimination has not been achieved for one single persistent
    toxic,” said E. Davie Fulton, a Canadian official involved in sagging
    efforts to clean up the Great Lakes. [24]

    So You See, It Is Good For You

    In 1992, the Water Environment Federation, describing itself as a
    “not-for-profit technical and educational organization” whose “mission
    is to preserve and enhance the global water environment,” [25]
    received a $300,000 grant from the EPA to “educate the public” about
    the “beneficial uses” of sludge. “The campaign will tie in with the
    Federation’s ongoing efforts to promote use of the term `biosolids,’ “
    reported the Federation’s December 1992 newsletter.

    “Beneficial use” is the industry euphemism for the practice of
    spreading sludge on farm fields. Even before the current push, sludge
    has been applied to soil for decades. Milwaukee’s sewage sludge has
    been dried and sold nationally for almost 70 years as “Milorganite,”
    a lawn and garden fertilizer. In 1982, the state of Maryland banned
    Milorganite after it was found to contain high levels of cadmium, a
    heavy metal.[26] In recent years, other cities have followed Milwaukee’s
    example offering varieties such as “Nu-Earth” from Chicago,
    “Nitrohumus” from Los Angeles, and “Hou-actinite” from Houston. [27]

    Milorganite and other commercially-marketed sludge products
    usually carry labels warning that they should not be applied on food-producing soil. But most consumers and journalists are unaware that
    tens of thousands of acres, from Midwest dairy land to Florida citrus
    groves and California fruit orchards, are already routinely “fertilized”
    with byproducts of industrial and human sewage. In theory, this
    approach harkens back to the time-honored natural system of composting.
    Of course, the organic farmers of previous centuries didn’t
    have to worry that their “night soil” contained a synergistic soup of
    dioxins, asbestos, DDT and lead that could contaminate themselves,
    their groundwater, and their food.

    “I am appalled at what I would term the `total disregard for human
    health’ and the fact that the Environmental Protection Agency is
    actively promoting and is, in fact, lulling communities throughout
    the United States into initiating programs for the composting of
    sewage sludge,” said Melvin Kramer, an infectious disease epidemiologist
    who has been researching the issue since the late 1970s. He
    says the EPA’s plan for sludge disposal poses “a significant health
    hazard to the population in general, but especially to the elderly,
    children, and the infirm, both in terms of nuisances as exemplified
    by excessive putrid odors and minor allergic reactions . . . to life-
    threatening diseases.” [28]

    Some environmental activists with Greenpeace and the Citizens
    Clearinghouse on Hazardous Waste have warned about the dangers
    of sludge, but most groups have bought into the argument that sludge
    farming is the least offensive way to deal with the problem of waste
    disposal. Some groups even support sludge farming. During the
    1970s, these environmentalists worked for passage of the Clean Water
    Act. Now they find themselves in the awkward position of defending
    its consequence — huge mountains of poisonous sludge that need
    to be put somewhere. Sarah Clark, formerly of the Environmental
    Defense Fund, claims that sludge farming “is the best means of
    returning to the soil nutrients and organic matter that were originally
    removed. It is recycling a resource just as recycling newspapers or
    bottles is. If the right safeguards are taken, it can be environmentally
    protective and even beneficial.” [29]

    Unfortunately, “the right safeguards” are not being taken. Joseph
    Zinobile, a risk management consultant with the Pennsylvania-based
    Waste Risk Education Fund agrees that “human waste residue can
    be
    applied to land in a safe manner.” The problem, he says, is that
    it is often not done safely at this time. The primary reason that it is
    not always done safely at this time is a nearly complete subjugation
    of safety concerns by the US EPA in favor of their concern over solving
    their `disposal dilemma.’ ” [30]

    Dr. Stanford Tackett, a chemist and expert on lead contamination,
    became alarmed about sludge on the basis of its lead content
    alone. “The use of sewage sludge as a fertilizer poses a more significant
    lead threat to the land than did the use of leaded gasoline,”
    he says. “All sewage sludges contain elevated concentrations of lead
    due to the nature of the treatment process. . . . Lead is a highly toxic
    and cumulative poison. Lead poisoning can cause severe mental
    retardation or death. It is now known that lead interferes with the
    blood-forming process, vitamin D metabolism, kidney function, and
    the neurological process. From the standpoint of lead alone, sludge
    is `safe’ only if you are willing to accept a lowered IQ for the young
    children living in the sludge area. And what about the other toxins?” [31]

    Tackett is appalled “that the government would take the citizens’
    money and use it in such an odious way. The land spreading program
    for sewage sludge is a scam of enormous proportions, driven
    mainly by money,” he charges. “The high sounding justifications such
    as `sludge is a beneficial resource’ and `sludge is just as safe as
    manure’ are clever excuses designed to fool the public. . . . In truth,
    only one to three percent of the sludge is useful to plants. The other
    97 to 99 percent is contaminated waste that should not be spread
    where people live. . . . Land spreading of sewage sludge is not a
    true `disposal’ method, but rather serves only to transfer the pollutants
    in the sludge from the treatment plant to the soil, air and ground
    water of the disposal site.” [32]

    One Hand Washes the Other

    Tackett also condemns the “selective science” and “manipulation
    of research money” used to rationalize sludge farming. “Millions of
    dollars have been made available through EPA and other federal,
    state and local agencies, for `beneficial use’ research. Toxicologists,
    public health scientists and medical researchers have not had a
    similar money pot available to study the potential dangers and
    adverse health effects of sewage sludge. It is no wonder then that
    the scientists selected by the EPA to serve on sludge advisory committees
    are the `beneficial use’ researchers, and the only research
    reports they deem acceptable for the purpose of adopting new
    sludge spreading regulations are from the `beneficial use’ studies. . . .
    The claims now made for `sludge safety’ sound eerily like the
    earlier claims that `DDT is perfectly safe’ and `asbestos is a miracle
    fiber that poses no danger at all.” [33]

    In fact, the researchers, advocates, regulators and practitioners of
    sludge farming are a closely interwoven group. Dr. Alan Rubin, for
    example, served as chief of the Environmental Protection Agency’s
    sludge management branch where he oversaw the development of
    new regulations for land farming of sludge fertilizer. In 1994 the EI’A
    loaned Rubin to the Water Environment Federation, while continuing
    to pay half of his salary. Now Rubin the regulator is a full time
    cheerleader for “biosolids.” Together he and Nancy Blatt are a team,
    barnstorming the nation, meeting the press, schmoozing with politicians,
    and debating critics. [34]

    Dr. Terry Logan, a professor of soil chemistry at Ohio State University,
    is another sludge advocate who has conflicting roles and interests. He
    co-chairs the US EPA Peer Review Committee, a group
    described by the EPA as “the best scientific talent and data assembled”
    to help develop recent federal regulations that eased restrictions on sludge
    farming. Logan also receives $2,400 per month as a
    paid consultant and board member of the N-Viro International Corporation,
    which has developed a patented process for converting
    sludge into fertilizer by mixing it with dust from concrete kilns and
    heat-drying it to kill germs. N-Viro, a client of Hill & Knowlton PR,
    handles sludge treatment and disposal for sewer plants in New Jersey,
    Minnesota, Ohio and Harsham, England. At the recommendation of
    Logan’s committee, the EPA promulgated a modification of its “Part
    503″ regulations that increased the allowable heavy metals in sludge
    fertilizer. At the same time that Logan was involved in developing
    the new, relaxed regulations, he held stock options in N-Viro whose
    value could have dropped substantially if he had recommended
    stricter requirements. [35]

    Despite its many customers, N-Viro is in shaky financial condition.
    Since 1993, the value of its stock has plummeted from $9.50 to
    $1.50 a share. [36] One of its major problems has been the slow rate
    of acceptance of land farming of sludge. The company is banking
    on sludge regulator/promoter Alan Rubin to help overcome political
    and PR obstacles so the company and industry can flourish. In
    1994, Dr. Logan was named “man of the year” by the EPA, and
    N-Viro, along with the Compost Council and the Rodale Institute,
    received a $300,000 grant from the US Congress to help promote
    its product. [37]

    Criticism of EPA’s sludge policy has emerged from within the EPA
    itself. William Sanjour has spent 16 years supervising hazardous waste
    management programs. In 1990 he testified before the Georgia State
    Senate on the “close working relationships formed with government
    officials who are lured by the huge profits made by the waste management
    industry. . . . There are many examples. . . . The power of
    this industry to influence government actions is further enhanced by
    the ease with which government regulatory officials are hired by the
    industry. Over thirty state and federal officials have gone over to the
    waste management industry in the southeast region alone including
    a former EPA Regional Administrator in Atlanta. This practice extends
    even to the highest levels of government. William Ruckelshaus, a
    former Administrator of EPA and a close advisor to President Bush,
    is CEO of the second largest waste management company in America.
    He is credited with getting William Reilly, the present Administrator,
    his job. . . . With this kind of influence and power, trying to
    have a meaningful hazardous waste reduction program . . . is, frankly,
    like trying to have a meaningful egg laying program after you’ve let
    the fox into the chicken coop.” [38]

    Our Sludge Doesn’t Stink

    The EPA’s PR strategy for sludge was first outlined in a 40-page report
    published in 1981 with a classic bureaucratic title: “Institutional Constraints
    and Public Acceptance Barriers to Utilization of Municipal
    Wastewater and Sludge for Land Reclamation and Biomass Production”
    (imagine the acronym: ICPABUMWSLRBP). It warns that there
    is an “irrational component” to the public’s attitude toward sludge,
    including the widely-held notion that sludge smells bad: “It is difficult
    to say to what extent odors emanating from sludge may be imagined.
    However, it is the most common ground voiced by opponents in taking
    action against land application projects.” In addition, “the growing
    awareness about hazardous wastes and the inadequacy of their past
    disposal practices will inevitably increase public skepticism.” [39]

    While national environmental groups are usually no threat to
    sludge farming, ICPABUMWSLRBP warns that projects may be
    blocked by small local groups. Citizens who “feel their interests
    threatened” may “often mount a significant campaign against a project.”
    To counter this opposition, ICPABUMWSLRBP advises project
    advocates to choose a strategy of either “aggressive” or “passive”
    public relations. “Aggressive public relations” uses “glossy brochures
    describing the project; open public meetings; presentations to specific
    interest groups; presentation of films about similar projects; local
    media coverage; technical education campaigns for the public and
    in schools; establishment of a hotline for quick response questions;
    and presentation of material stressing community benefits from the
    project.” This approach, however, entails some risk: “A highly visible
    public relations campaign . . . would in itself alarm and harden opinion
    against the project.” In some communities, therefore,
    ICPABUMWSLRBP recommends using “a passive public relations
    campaign” to introduce sludge farming. A “passive” campaign makes
    “little effort to reach out to particular segments or constituents of the
    public. Rather, information about the project [is] made available for
    individuals and groups which made the effort to obtain it.” This
    secretive approach works best in small, rural communities “where
    the application site is relatively isolated.” [40]

    Kelly Sarber, a PR specialist in sludge crisis management, offered
    her advice to other sludge marketers in a 1994 article titled
    “Campaign Tactics: How to Strategize for Successful Project Development.”
    The article warns that “public opposition has taken its toll”
    on the sludge industry, which is experiencing “new, unprecedented
    levels of interest, discomfort and complaints from the public..” To
    counter these stirrings of community self determination, Sarber uses
    tactics that she attributes to sludge opponents, such as “creating
    photo opportunities, using a small number of vocal people to make
    it appear like a majority, and undermining messages through counter
    messages. . . . Countering the opposition without letting them determine
    the approval process is the most important goal of a good campaign
    manager. . . . This is called `controlling the debate.’ ” [41]

    To control the local media’s coverage of the sludge issue, Sarber
    recommends “a pre-emptive strike” to “get positive messages out
    about the project before the counter-messages start.” She advises
    sludge companies to identify and develop “several advocates or opinion
    leaders” who can persuade other community members that they
    “have taken the time to learn about the project and are comfortable
    with it from an environmental standpoint.” They should be careful,
    however, to avoid seeking early public support from local politicians,
    because “a local community can be very unforgiving of a political
    leader believed to have come to some type of conclusion about what
    is best for the rest of the community before anyone else has heard
    about the project. . . . A better positioning of the politician is to provide
    education . . . while promoting the importance of the community
    having `an open mind’ about the project.” [42]

    Sarber is especially proud of her PR work in 1991-1992 for Enviro-Gro
    Technologies, a sludge hauler now operating under the name
    Wheelebrator. Sarber quietly approached business leaders and politicians
    in the rural town of Holly, Colorado (population 1,400), which
    Enviro-Gro had targeted as a dumping-site for New York City sludge.
    When the proper groundwork had been laid, the pro-sludge campaign
    struck like a blitzkrieg, quickly deploying “third-party” scientific
    advocates to assure local citizens of the safety of sludge. Sarber
    bragged about stealing the media spotlight at a public meeting organized
    by opponents of sludge farming: “[Pro-sludge] advocates were
    placed directly on stage and demanded participation in the forum,
    which was granted. In addition, local advocates promoted the project
    through general grandstanding activities in the audience. . . By
    targeting the press during the event, the spin of the story changed
    from an opposition meeting to one which showed that several farmers
    wanted to find out how they could get more biosolids. Rather
    than allowing the opposition to have a press `success’ in blasting the
    project the media stories show support, with only a few dissenters.
    When Governor Romer of Colorado came out to throw a shovel full
    of New York City biosolids on a field, it was apparent that the initial
    siting of the project had been successful.” [43]

    Flush With Victory

    Kelly Sarber has fought on the front lines of several other sludge
    campaigns involving sludge disposal for New York City. In addition
    to Enviro-Gro, her employers have included the New York Organic
    Fertilizer Company and Merco Joint Venture, the major players in
    the Big Apple’s billion-dollar sludge disposal game. The city has
    signed contracts totalling $634 million with Merco and New York
    Organic, in exchange for which the two companies have committed
    to haul away over a thousand tons per day of city sewage sludge. [44]

    New York has an especially messy history of waste disposal problems.
    In addition to sewage, the city used to dump its garbage into
    the ocean, and is famous for the 1987 “garbage barge” that was forced
    to sail for nearly 3,000 miles in search of a place to dump its cargo.
    New York’s practice of dumping sludge into the ocean first came
    under fire from the EPA in 1981, prompting the city to file a lawsuit
    arguing that ocean dumping was environmentally preferable to land-based
    alternatives. In 1985, however, the EPA found that New York’s
    ocean dumping site, located 12 miles offshore, had suffered heavy
    degradation, including bacterial contamination of shellfish, elevated
    levels of toxic metals, and accumulations of metals and toxic chemicals
    in fish. Federal legislation in 1987 forced New York to close
    the 12-mile site and begin dumping at a new site 106 miles from
    shore. Shortly afterwards, fishermen near the 106-mile site began to
    complain of decreased catches and diseased fish. In 1988, Congress
    passed the Ocean Dumping Reform Act, requiring a complete end
    to ocean dumping by June 1991 and imposing fines of up to $500,000
    per day if New York failed to comply. [45]

    As the city scrambled to meet the deadline, Merco and New York
    Organic used both “aggressive” and “passive” PR to persuade small
    towns in other states to take their sludge. Their efforts met with mixed
    success. Alabama residents shut off all attempts to export New York
    sludge to their pastures, and Merco’s efforts in Oklahoma failed
    in four towns. In Thomas, Oklahoma (population 1,244), news of
    Merco’s interest triggered what Thomas Mayor Bill Haney described
    as a “civil war.” Within two weeks after the plan went public, state
    officials had received over 200 angry letters from Thomas residents. [46]
    The public outcry prompted the Oklahoma legislature to vote
    unanimously for a moratorium, signed into law by the governor on
    April 17, 1992, prohibiting land application of sludge that contains
    “significantly higher” concentrations of heavy metal than sludge produced
    in the state.” [47]

    “It’s a scary thing at first to take New York’s waste and spread it
    on the land that supports you,” Sarber admitted. “In fact to some
    people it’s the most scary thing they can think of. But after a little
    education most people eventually come around.” [48]

    In her work as an “environmental media consultant,” Sarber faced
    questions that went beyond issues of nitrogen content and pH balance.
    She was called upon repeatedly to deny allegations that
    her employers were engaged in environmental violations, influence
    peddling and organized crime.

    Merco came under criticism, for example, when it was discovered
    that one of its partners, Standard Marine Services, belonged to
    the Frank family barge empire, a group of companies labeled by the
    state as New York Harbor’s worst polluter. Standard Marine owed
    over $1 million in taxes and judgments and was forced to drop out
    of Merco after it was unable to get financial bonding. [49]

    In 1992, Newsday reported that New York deputy mayor Norman
    Steisel, whose duties included oversight of the city’s sludge program,
    was a partner in New York Organic Fertilizer Co., and noted that
    the brother of New York Senator Alfonse D’Amato was a partner in
    the law firm that negotiated New York Organic’s contract with the
    city. A probe was launched to investigate possible influence-peddling,
    and company spokesperson Sarber promised that “we will
    cooperate fully.” [50]

    A few months later, Alphonse D’Arco, a former boss for the
    Luchese crime family, testified during a June 1992 murder trial that
    two Merco partners — the John P. Picone and Peter Scalamandre &
    Sons construction firms — had paid $90,000 a year in payoffs to the
    Luchese family. [51] In separate but corroborating testimony, D’Arco and
    Gambino family turncoat Salvatore (“The Bull”) Gravano also
    described Picone’s involvement in a sweetheart deal involving bid-rigging
    and manipulation of New York labor unions to benefit
    the Gambino, Genovese, Luchese, Colombo and Bonanno crime
    families. [52] Picone and Scalamandre were unavailable for comment,
    but Sarber was brought out to state that her employers “have had
    no business or personal relationships with any of these people.” [53]

    In 1994, Newsday reported that Merco was using the Cross Harbor
    Railroad to ship its sludge even though Salvatore Franco, a major
    Cross Harbor investor, had been banned for life from the waste
    industry in New Jersey. In response to a reporter’s inquiry,
    spokesperson Kelly Sarber said Merco had no idea that Franco was
    involved with Cross Harbor. [54]

    Walk Softly and Carry a Big Slick

    On December 10,1991, Newsday reported that “stealth is New York
    City’s new weapon in its war on sludge. The city has decided to
    make a secret of where it plans to ship tons of the sewage gunk
    beginning next month. It hopes to secure permits for sludge disposal
    in some towns before the local gadflys can get all riled up about
    it. Thus, the names of towns where New York Organic Fertilizer . .
    has applied for sludge permits are strictly hush-hush. Only town
    officials have been told. . . . The city . . . wants to avoid a political
    circus such as the one in Oklahoma, where three towns rejected
    another New York plan for sludge because they feared it could carry
    everything from AIDS to organized crime with it.” [55]

    Bowie, Arizona (population 400), was one of the communities
    targeted with “passive public relations” in 1992, when Bowie resident
    Ronald K. Bryce received state approval to apply 83 million
    pounds per year of New York sludge on his cotton fields. The rest
    of the community found out about the plan when someone overheard
    a conversation in a restaurant in the summer of 1993, shortly
    before the first deliveries of sludge were scheduled to begin. Bryce
    had received his permits without public hearings or even public
    notice. Arizona Daily Star reporter Keith Bagwell sought an explanation
    from Melanie Banon, a solid waste official with the Arizona
    Department of Environmental Quality. “Our approval was based on
    guidelines which are like rules but without the public comment,”
    Barton said. She added that sewage sludge had been applied to crops
    in Arizona at least since 1978. “But we still don’t have rules,” Barton
    said. “Only guidelines. We have no ability to enforce them legally.”

    Exposure of the sludge plan created a public furor, and the state
    hastily scheduled “informational” public meetings, but their explanations
    failed to allay fears. “Who knows what will happen in 20
    years — we don’t want another Love Canal,” said Rhonda Woodcox,
    vice-president of the Bowie Chamber of Commerce. [56]

    Further inquiry by Bagwell discovered that over 100 million
    pounds of sludge from Arizona’s own Pima County sewers had also
    been spread on area farms since 1983. EPA regulations had enforced
    limits for only one metal and one chemical in the sludge, even
    though Pima County sewage treatment superintendent Donald Armstrong
    admitted that the county sewer system received wastes from
    about 1,500 industries, roughly half of which use toxic chemicals.
    Test data showed that the Pima County sludge contained over 80
    “priority pollutants,” including dioxin, phenol and toluene, along with
    high levels of cadmium, lead and other toxic heavy metals.

    Actually, the Arizona sludge was relatively clean compared to the
    stuff being shipped in from New York. “Sludge from San Diego, Los
    Angeles or New York you have to look at carefully — it’s different in
    highly industrialized areas,” said Ian Pepper, a soil and water science

    professor involved in studying Pima County’s sludge-use program.
    “The metal content of Tucson sludge is relatively low,” Pepper said.
    “There isn’t as much impact from heavy industry.” [57]

    “I’ve been eyeball deep in sewer sludge disposal on agricultural
    land for years,” said Kirk Brown, a soil science professor at Texas
    A&M University. “Some sludge you could use for 50 years before
    having problems — not New York City’s.” Brown’s assessment was
    confirmed by Ian Michaels, a spokesman for the New York City
    Department of Environmental Protection, who estimated that the city
    had 2,000 unregulated companies discharging industrial waste into
    the sewers, but admitted that his department had “no way of knowing
    how many . . . there are.” Michaels said half of New York’s 14
    sewage treatment plants were built in the 1930s, and only 11 meet
    modern treatment standards. [58]

    Despite this information, Ronald Bryce began spreading New York
    sludge on his farm in Bowie on April 5, 1994. Town residents complained
    that the state allowed him to spread millions of pounds of
    sludge before receiving any test results on the incoming material.
    Tests on the April shipment were finally completed in July, showing
    that the New York sludge contained petroleum hydrocarbons at 14 to
    22 times the level at which state regulations require a cleanup from
    oil and gasoline spills. [59] The tests also showed fecal coliform bacteria
    at 33.5 times the limit allowed under federal law.

    “That sounds more like untreated sludge,” said Laura Fondahl, an
    engineer at the EPA’s San Francisco office. “It couldn’t be
    land-applied — it would have to go to a municipal landfill, a dedicated
    sludge-only landfill, or to a treatment plant. Those are binding
    rules.” [60] Nevertheless, Bryce was allowed to resume spreading on
    his farmland in August 1994.

    When Push Comes to Sludge

    After Merco’s rejection in Oklahoma, it turned to an alternate
    site — the Mexican border town of Sierra Blanca (population 500), one
    of the poorest towns in one of the poorest counties in Texas. Once
    again, citizens quickly mobilized to protest Merco’s plans to spread
    sludge on desert grazing land — nine miles from a planned repository
    for nuclear waste from power plants in Maine and Vermont.

    To placate the town, Merco offered money to buy a new fire
    engine, donated $10,000 to the school board, set up a scholarship
    fund, threw barbecues, handed out Christmas turkeys, and promised
    $50,000 a year to the local community development corporation.
    Merco executives also contributed $5,000 to Texas Governor Ann
    Richards, whose appointees on the water commission approved
    Merco’s permit in record time.

    “These host community benefits are considered normal in these
    types of projects,” explained Merco representative Kelly Sarber. [61]

    Critics, however, noted that the money Merco was spending in
    Austin and Sierra Blanca was a drop in the bucket compared to the
    $168 million the company was receiving from New York City.

    Local supporters of the plan included George Fore, ranch manager
    of the Merco site and President of the “Texas Beneficial Use
    Coalition,” a Merco front group. Fore accused opponents of behaving
    irrationally: “It’s like that (salsa sauce) commercial. When the cowboys
    find out the stuff they have is from New York City, they want
    to string someone up. It’s the same way with land application. People
    get particularly bothered when they find out you’re bringing sludge
    out here from the big city.” [62]

    Critics, however, expressed more visceral objections. “I’ve smelled
    cow manure, the rice paddies in Vietnam they use human manure
    to fertilize. That’s a different smell,” said Sierra Blanca resident
    Leonard Theus. “This is like a chemical smell.” [63]

    In February 1994, several opponents of the sludge farm said they
    had received anonymous death threats. Bill Addington, leader of an
    anti-sludge citizens’ group called “Save Sierra Blanca” blamed Merco
    for a recent fire in which his family’s lumber company had burned
    to the ground, a claim that Merco attorney Jon Masters described as
    “absolutely ludicrous.” [64]

    In August 1994, EPA tests of Merco sludge in Sierra Blanca showed
    35 times the safe level of fecal coliform bacteria. “We don’t perceive
    it as a problem,” responded Masters. “The fecal coliform testing is
    erratic in its results.” [65]

    “The Smell of Money”

    The town’s sludge war hit the national airwaves in 1994 when it was
    featured on TV Nation, a satiric show hosted by investigative filmmaker
    Michael Moore. TV Nation accompanied a trainload of New
    York sludge cake (“rich and moist like most finer cakes”) from
    New York to Sierra Blanca, where Merco representative Kelly Sarber
    led a tour of the farm site. “There’s been a lot of thought and there’s
    a lot of integrity in how we’re doing this, and the proof is in the
    pudding,” Sarber quipped. Asked about the smell, another Merco
    employee smiled. “It’s the smell of money,” she said. [66]

    The cheap humor turned serious as the camera cut to the Washington
    office of Hugh Kaufman. “This hazardous material is not
    allowed to be disposed of or used for beneficial use in the state of
    New York, and it’s not allowed to be disposed of or used for beneficial
    use in Texas either,” Kaufman said. “What you have is an illegal
    `haul and dump’ operation masquerading as an environmentally
    beneficial project, and it’s only a masquerade. . . . The fishes off of
    New York are being protected, the citizens and land of New York
    are being protected, and the people of Texas are being poisoned.
    Something is rotten in Texas.”

    TV Nation aired bitter complaints from local residents interviewed
    on the dusty streets of Sierra Blanca. “You can smell it all over, and
    I don’t see why New York has any right to dump their shit on us,”
    one woman said angrily. Another said, “We’ve gotten a lot of allergies.
    People who have never had allergies in their lives have come
    up with a bunch of stuff like that.” [67]

    Soon after the show aired, Merco filed a lawsuit seeking $33 million
    in damages from Kaufman and TV Nation‘s producer, Sony
    Entertainment Pictures, Inc., accusing them of “defamatory and
    disparaging statements . . . made with actual malice and a reckless
    disregard for the truth.” The lawsuit complained that Merco had spent
    about $600,000 in direct public relations efforts to establish good will
    in Texas, half of which had been lost as a result of the program.
    Hugh Kaufman counter-sued for $3 million, accusing Merco of ties
    to organized crime, violating Texas and New York laws and interfering
    with a federal investigation. [68]

    In the past, Kaufman has blown the whistle on toxic contaminations
    of Love Canal and Times Beach, Missouri. Under the Reagan
    administration, he took on EPA Administrator Anne Burford, who
    was forced to resign after being found in contempt of Congress for
    not turning over documents. Burford’s assistant administrator, Rita
    Lavelle, served four months in jail for lying to Congress about diverting
    superfund money for political purposes.

    “This issue is much bigger,” Kaufman said, “because this i
    obstructing a criminal investigation of companies affiliated with
    organized crime involved in the illegal disposal of waste with an
    illegal contract at great taxpayer expense. The Burford-Lavelle
    thing was just using superfund for political shenanigans — determining
    which site would be cleaned up or not cleaned up based on politics.”

    In Sierra Blanca, Kaufman said, “We’re talking about government
    basically taking a dive for organized crime during an open criminal
    investigation.” [69]

    Victimless Grime?

    Chemicals, pesticides, acids, heavy metals, radioactivity — to some
    extent these risks can be quantified. However, assessing the health
    threat from the human disease pathogens inhabiting sewage sludge
    defies the capabilities of current science. This is especially true given
    the ability of mutating microbes to withstand antibiotics, and growing
    concerns over newly emerging diseases such as ebola virus, mad
    cow disease, killer e-coli and hanta virus.

    In 1993, a team of researchers at the University of Arizona published
    an article titled “Hazards from Pathogenic Microorganisms in
    Land-Disposed Sewage Sludge.” Their study found that “significant
    numbers” of dangerous human disease organisms infect even treated
    sewage sludge
    . “Thus, no assessment of the risks associated with the
    land application of sewage sludge can ever be considered to be complete
    when dealing with microorganisms.” [70]

    The viruses, bacterea, protozoa, fungi and intestinal worms present
    in sewage and sludge is mindboggling. Many of the pathogens cause
    diseases that sicken, cripple and kill humans including salmonella
    shigella, campylobacter, e-coli, enteroviruses (which cause paralysis,
    meningitis, fever, respiratory illness, diarrhea, encephalitis;
    giardia, cryptosporidium, roundworm, hookworm, and tapeworm.
    Sludge pathogens can move through many environmental pathway — direct contact with sludge, evaporation and inhalation, contaminated
    groundwater, contamination of rodents burrowing in sludge,
    and uptake through the roots of crops. [71]

    Already, victims have begun to emerge. In Islip, New York, 25-year-old
    Harry Dobin ran a coffee truck at a Long Island Railroad
    station 1000 feet away from a sludge composting site. In July 1991
    he began suffering health problems. Doctors treated him for asthma,
    arthritis, Weggener’s disease, Lyme disease, kidney disorder and
    bronchitis. Finally in January 1992 when he could no longer breathe,
    they performed a lung biopsy and discovered Aspergillus fumigatus,
    a common byproduct of sludge composting. By the time the disease
    was diagnosed, it was unstoppable, spreading to his spine, his legs,
    and finally his heart, leading to his death on September 23, 1992. [72]
    Other residents of Islip complained of chronic coughing, nausea and
    other reactions. A study by the state Department of Health found
    that neighborhoods downwind of the composting plant had four
    times the average background level of Aspergillus. State officials
    concluded that “the study did not find that the higher concentration of
    mold spores increased health problems . . . [but] such a connection
    might, in fact, be present . . . further study was needed to come to
    a definitive conclusion.” [73]

    Outside Sparta, Missouri, a tiny rural town whose sewage plant
    began operations in the late 1980s, dairy farmer Ed Rollers began
    having problems with his cows in 1990. They were falling sick and
    dying, and no veterinarian or university scientists could tell him why.
    The death and disease continued until late 1993 when the farm
    declared bankruptcy. Someone suggested to Rollers that his cows
    could be victims of sludge which was dumped on a nearby field in
    1989-1991, and suggested he read journalist Ed Haag’s articles on
    the topic which had recently appeared in two farm magazines.

    Eventually Rollers initiated scientific soil tests. “We found lots of
    heavy metal contaminants. The field where the sludge was dumped
    ran into our fields.” They tested a dead cow and found “lead,
    cadmium, fluoride in the liver, kidneys, bones and teeth.” Rollers
    hired an attorney. His situation is especially difficult because the
    landowner who accepted the sludge is a public official in Sparta,
    and sits on the hoard of Rollers’ bank. As of 1995, the Rollers case
    was still pending, and Ed’s father was experiencing health problems
    suspected to result from his exposure to sludge.

    “I can’t believe what’s happening,” Rollers said. “There are very
    few places to turn. . . . I don’t want a government agency to cover
    this up.” [74]

    In Lynden, Washington, dairy farmers Linda and Raymond Zander
    began to lose cows a year after sludge was spread on an adjoining
    farm. “We noticed . . . lameness and other malfunctions,” said Linda
    Zander. Tests found heavy metals in soils at the sludge disposal
    site and in water from two neighborhood wells that serve several
    families. Since then, Raymond Zander has been diagnosed with
    nickel poisoning, and several family members show signs of
    neurological damage which they believe is linked to heavy metal
    poisoning including zinc, copper, lead and manganese. Sixteen
    neighboring families have experienced health problems ranging from
    flu symptoms to cancer. Linda Zander formed an organization called
    “Help for Sewage Victims,” and began to hear similar stories of sickness
    and death from farmers near sludge sites in Virginia, Pennsylvania,
    North Carolina, Georgia and other parts of the country.

    Sludge is often marketed to farmers as “free fertilizer,” but environmental
    consultant Susan Cook, who tested the Zanders’ water
    supply, warned that “farmers may be happy initially but the problems
    don’t show up overnight. It was nearly two years before Ray
    and Linda realized what was happening.” [75]

    In fact, says toxicology professor Karl Schurr of the University of
    Minnesota, “some of the same chemicals found in sewage sludge
    were also employed by Cesare Borgia and his sister Lucrezia Borgia
    in Italy during the 1400s to very slowly poison their opponents.” [76]

    Let Them Eat Cake

    As horror stories like these have begun to leak out, advocates of
    sludge farming are responding. “There is no doubt, among sludge
    scientists in general, that their long and arduous efforts to convince
    society of the safety of sludge have been set back a few years,” wrote
    Gene Logsdon in BioCycle magazine. “One good effect . . . is that it
    should become easier . . . to get funds to mount education programs.”
    Logsdon advocated “funding a road show” starring scientist-advocates
    like Terry Logan “and a star-studded supporting cast of wastewater treatment plant operators. Put another way, this is a job for a
    creative advertising agency. If the nuclear industry can convince the
    public that `nuclear energy means clear air,’ then improving the image
    of sludge would be, pardon the pun, a piece of cake.” [77]

    As we go to press, the “biosolids” PR blitz is picking up steam.
    The Water Environment Federation met in July 1995 to examine the
    “public debate on biosolids recycling in all parts of North America. . .
    critique local media footage . . . share special strategies, tactics,
    and materials developed for targeting specific audiences and analyze
    their region’s successes and failures.” Sludge newsletter reported
    that Charlotte Newton of Powell Tate PR, whose firm has received
    EPA tax dollars to push sludge farming, advocated getting tough with
    opponents. “Attack them in a way that does not demonize them. . .
    You can’t play to those who act weirdest,” she recommended. [78]

    One measure of the success of the WEF’s “Biosolids Public Acceptance
    Campaign” is that major food companies and associations are
    reversing their long-standing opposition to sewage sludge. Until
    recently, for instance, the National Food Processors Association — the
    main lobby group representing the food industry, with members
    such as Del Monte, Heinz and Nestle — strongly opposed accepting
    and selling sludge-grown fruits and vegetables. In the wake of the
    PR blitz from WEF and EPA, that opposition is waning.

    In 1992 the tomato and ketchup conglomerate Heinz responded
    to a consumer inquiry about sludge by writing, “Heinz Company feels
    the risk of utilizing municipal sludge, which is known to be high in
    heavy metals such as cadmium and lead, is not a health risk which
    we need to take. Root crops such as potatoes, carrots and other vegetables
    which are grown under the ground can take up unacceptable high levels
    of heavy metals. . . . It should be noted that once
    the lead levels are present in the soil they stay there for an indefinite
    period of time. . . . We have at times dropped suppliers who
    have used the municipal sludge on their crop land.” [79]

    In 1995, however, a Heinz representative said they were reconsidering
    their policy. Other companies are following suit. Chris Meyers,
    a PR representative for the huge Del Monte company, explained that
    his company’s “long-standing position . . . to avoid using raw agricultural
    products grown on soils treated with municipal sludge” was
    likely to change. “The EPA has asked the National Academy of
    Sciences (NAS) to conduct an extensive study of the outstanding
    safety issues. Del Monte is an active supporter of this study, which
    we hope will facilitate sludge use in the future.” [80]

    Once “biosolids” are accepted as a crop fertilizer, the powerful
    National Food Processors Association lobby will “strongly oppose”
    any labeling of food grown on sludge land. According to NFPA
    representative Rick Jarman, consumers don’t need to know whether their
    food has been grown in sludge. [81]

    Currently, “certified organic” farmers are prohibited from using
    sludge on their crops, but the sludge industry is pushing for acceptance
    by organic farming organizations, and this will be a battleground for
    industry PR in the future. The amount of farm acreage
    dedicated to organic farming is currently very small. However, said
    Brian Baker of California Certified Organic Farmers, “imagine what
    great PR it would be for the sewage sludge promoters to say that
    sludge is so clean it can even be certified organic — what a way to
    `greenwash’ sewage sludge!” [82]


    [Check out the Center for Media and Democracy for copies of
    PR Watch, also published by John Stauber and Sheldon Rampton.]


    Footnotes:

    [1] Nancy Blatt, letter to John Stauber, May 3, 1995.
    [2] Myron Peretz Glazer and Penina Migdal Glazer, The Whistle Blowers, (New York: Basic Books, 1989), p. 135.
    [3] Interview with Hugh Kaufman.
    [4] Abby Rockefeller, “Sewage Treatment Plants vs. The Environment” (unpublished document), Oct. 1992, p. 1.
    [5] Pat Costner and Joe Thornton, “Sewage Treatment Plants,” We All Live Downstream: The Mississippi River and the National Toxics Crisis, Dec. 1989, p. 35.
    [6] Debra K. Rubin, Tom Ichniowski, Steven W. Setzer and Mary Buckner Powers, “Clean Water Act Debate Swirls On,” Engineering News-Record, Vol. 227, No. 14, Oct 7, 1991, p. 27.
    [7] Ronald A. Taylor , “Clean-Water Campaign Springs Some Leaks,” US News & World Report, Dec 24, 1979, p. 59.
    [8] Tim Darnell, “Till the Cows Come Home: Rural Wastewater Treatment Plants,” American City & Country, Vol. 106, No. 10, p. 26.
    [9] Rockefeller, p. 2.
    [10] Gareth Jones, et al., HarperCollins Dictionary of Environmental Science, (New York: HarperPerennial, 1992), p. 372.
    [11] Stephen Lester, “Sewage Sludge . . . A Dangerous Fertilizer,” Everyone’s Backyard, Oct. 1992, p. 9.
    [12] Jim Wells et al., “Nuclear Regulation: Action Needed to Control Radioactive Contamination at Sewage Treatment Plants,” GAO Reports B-255099, June 23, 1994.
    [13] “In Waste Water, the Talk is About Toxics,” Chemical Week, Oct. 12, 1977.
    [14] Costner and Thornton, pp. 35-37.
    [15] Interview with Hugh Kaufman.
    [16] “Recycling Sludge Onto Farmlands,” Business Week, Nov. 7, 1977, p. 84B.
    [17] “For WPCF: New Directions,” Engineering News-Record, April 10, 1986, p. 60.
    [18] “Recycling Sludge Onto Farmlands.”
    [19] Geordie Wilson, “New Name Sought to End Grudge on Sludge, er, Biolife,” Seattle Times, May 22, 1991, p. A1. Also see “WPCF Reports Strong Support for Name Change Campaign,” Sludge, Vol. 16, No. 9, April 24, 1991.
    [20] “Water Group Plans Earth Day Launch for National Campaign on Biosolids Recycling,” PR Newswire, April 21, 1994.
    [21] Geordie Wilson, “Its Name Is Mud, So Sludge Gets a New One,” Seattle Times, Jan. 31, 1992, p. A1.
    [22] “WPCF Pins Hopes on Biosolids’ to Replace the Term Sludge,” Sludge Vol. 16, No. 17, Aug. 14, 1991.
    [23] James W. Bynum, “EPA-Sludge: The Fox Guarding the Chicken House” (unpublished manuscript), May 8, 1995, pp. 3, 14.
    [24] Debra K. Rubin, “New Name for an Old Group,” Engineering News-Record, Vol. 227, No. 16, p. 9.
    [25] “Water Group Plans Earth Day Launch.”
    [26] “State Bans Milwaukee Sewage Plant Fertilizer,” United Press International, Aug. 15, 1982.
    [27] Paul Hodge, “Trying to Cope with a 600-ton-a-day Sludge Problem, Naturally,” Washington Post, Jan 6, 1977.
    [28] Melvin N. Kramer, Ph.D., executive summary of testimony given Oct. 1, 1992 before the U.S. House of Representatives, Committee on Merchant Marine and Fisheries, Subcommittee on Coast Guard Navigation, Hearing on Ocean Dumping Enforcement and the Current Status of Research Efforts, pp. 1-2.
    [29] Dianne Dumanoski, “Specialists Debunk Claim of Sludge-Pellet Hazards,” Boston Globe, July 16, 1992, p. 27.
    [30] Joseph Zinobile, letter to Environmental Quality Board, Harrisburg, PA, Dec. 27, 1994.
    [31] Stanford L. Tackett, “The Myth of Sewage Sludge Safety,” delivered at the Municipal Sewage Sludge Conference, State College, PA, May 21, 1994.
    [32] Stanford L. Tackett, “The Sewage Sludge Scam,” The Gazette, Indiana, PA, Oct. 2, 1994.
    [33] Ibid.
    [34] Interview with Alan Rubin.
    [35] Jane Beswick, “Some Interconnected Persons and Organizations in Sludge” (unpublished manuscript), 1994.
    [36] 1994 Annual Report and Form 10-K of N-Viro International Corporation, p. 1.
    [37] Ibid., pp. 2-4.
    [38] William Sanjour, statement to the Georgia State Senate Committee on Natural Resources, Feb. 14, 1990.
    [39] Patricia L. Deese, et al., Institutional Constraints and Public Acceptance Barriers to Utilization of Municipal Wastewater and Sludge for Land Reclamation and Biomass Production (Washington, DC: US Environmental Protection Agency, 1981), pp. 22, 27.
    [40] Ibid., pp. 3, 33-34.
    [41] Kelly Sarber, “How to Strategize for Successful Project Development,” BioCycle, April, 1994, p. 32-35.
    [42] Ibid.
    [43] Ibid.
    [44] Dennis Hevesi, “Investigation Begun Into New York City Sludge Removal Program,” New York Times, April 16, 1992, p. B3.
    [45] “Ocean & Medical Waste Dumping, P.L. 100-688,” Legislative History, Senate Report No. 100-431, pp. 5869-5872.
    [46] Kevin Flynn, “Sludge Withdrawals Leave City Mired,” Newsday, Nov. 15, 1991, p. 21.
    [47] “Oklahoma Places Moratorium on Sludge from Out-of-State,” Sludge, Vol. 17, No. 9, April 22, 1992.
    [48] Michael Specter, “Ultimate Alchemy: Sludge to Gold: Big New York Export may Make Desert, and Budget, Bloom,” New York Times, Jan. 25, 1993, p. B1.
    [49] Michael Toss, “Officials Seek Probe on Sludge Haulers,” Newsday, Feb. 4, 1991, p. 21.
    [50] Kevin Flynn, “Sludge Plan Probe: DA Checks Ties Between Firms and Politicians,” Newsday, April 15, 1992, p. 23.
    [51] Kevin Flynn, Tom Curran and Kathleen Kerr, “Mobster: Sludge Firm Tied to Crime Family,” Newsday, June 4, 1992, p. 110.
    [52] Selwyn Raab, “Mafia Tale: Looting the Steel of the West Side Highway,” New York Times, May 9, 1993, Section 1, p. 27.
    [53] Kevin Flynn and Michael Moss, “Stink Over Sludge: Arizona Says City’s Waste Contaminated,” Newsday, Aug. 2, 1994, p. A08.
    [54] Ibid.
    [55] Kevin Flynn, “City Sludge Plan Kept Under Wraps,” Newsday, Dec. 10, 1991, p. 21.
    [56] Keith Bagwell, “Sewer Sludge from NYC is Deposited on Farmland,” Arizona Daily Star, May. 22, 1994, p. 1B.
    [57] Keith Bagwell, “Tainted Sludge Used for Years on Pima Farms,” Arizona Daily Star, Oct. 2, 1994, p. 1B.
    [58] Bagwell, “Sewer Sludge from NYC.”
    [59] Keith Bagwell, “Sludge Test Could Result in Cleanup,” Arizona Daily Star, June 25, 1994, p. 1B.
    [60] Keith Bagwell, “Sludge is Found to Harbor Germs Far Beyond Limit,” Arizona Daily Star, June 28, 1995.
    [61] “Texas County Tempted by Financial Rewards of Dumps,” National Public Radio All Things Considered, March 21, 1994, Transcript #1428-6.
    [62] Sludge, Sept. 27, 1994.
    [63] Maggie Rivas, “W. Texans Fight to Reject Dumping Sites: Climate to Store Nuclear Waste, Sludge Called Ideal,” The Dallas Morning News, March 20, 1994, p. 45A.
    [64] “Abraham Angry with TNRCC,” Texas Industry Environmental Advisor, Vol. 7, No. 4, Feb. 25, 1994.
    [65] Michael Moss and Kevin Flynn, “Flushing, Texas: Exported City Sludge is Tainted,” Newsday, Aug. 3, 1994, p. 7.
    [66] Transcript of TV Nation Program, NBC Television, Aug. 2, 1994.
    [67] Ibid.
    [68] “EPA Whistleblower, Sony Inc. Named in $33 Million Libel Suit,” BNA Chemical Regulation Daily, Jan. 6, 1995.
    [69] “Whistleblower Seeks Special Prosecutor, Alleges Obstruction in Texas Sludge Case,” BNA National Environment Daily, April 5, 1995.
    [70] Timothy M. Straub, et al., “Hazards from Pathogenic Microorganisms in Land-Disposed Sewage Sludge,” Reviews of Environmental Contamination and Toxicology, Vol. 132, (New York: Springer-Verlag, 1993), p. 55-91.
    [71] Ibid.
    [72] Letter from Kenneth Dobin to Sandra Messner, Feb. 10, 1994.
    [73] “Community Organizers: Some Compostind Sites Could Be Harming Neighbors’ Health,” Sludge, Vol. 19, No. 7, March 29, 1994.
    [74] Interview with Ed Rollers.
    [75] Ed Merrimen, “Farmers, Public Warned of Sludge Danger,” Capital Press, July 19 1991, p. 3.
    [76] Statement of Karl Schurr, presented to the Coshocton County Board of Health, Coshocton, OH, Nov. 1992.
    [77] Gene Logsdon, “Public Acceptance: How Does Society Learn About Sludge Safety?” BioCycle, May 1992.
    [78] “Acceptance Strategy Should Include World Wide Web Site, Media Relations,” Sludge, Vol. 20, No. 16, Aug. 1, 1995, p. 127.
    [79] Letter from J.M. Dryer, Heinz USA, to Jane Shumaker, Nov. 19, 1992.
    [80] Letter from Chris Meyers, Del Monte, to Alice Gallagher, March 24, 1995.
    [81] Interview with Rick Jarman.
    [82] Interview with Brian Baker.

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